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At the end of 2009, a web marketing expert taught a Kodak national sales manager a unique system for reliably generating quality targeted sales leads. This system can be taught to your sales organization today.
Since February of 2010, this same web marketing expert has been teaching a small part of this system to sales professionals at trade shows and corporate events to rave reviews with sterling results.
In just a second, you'll learn how this system works. You'll also learn the unique story that led the web marketing expert to partner with several trade associations where he speaks to thousands world-wide about this system.
After years of helping salespeople (and companies) generate leads, this web marketing expert realized one thing – the internet and the economy has changed the game in outside professional selling.
It's no longer efficient or effective to make cold calls or telemarket. Traditional sales practices for referral generation are outdated in the digital era. Travel budgets have been slashed, workforces have been reduced and buyers can now get information and reviews with the click of a mouse.
The role of the salesperson has changed dramatically in the 21st century.
Thus, this web marketing expert became the first to teach salespeople how to use things like search engines, Twitter, LinkedIn, Alerts, Facebook, RSS Feeds, and other online resources for lead generation, client research, client retention, client engagement, competitor monitoring and more.
These resources allow you to:
However, although these channels are highly effective and for the most part free, in working with others this web marketing expert quickly discovered the hardest part was "knowing how and when to use them."
How many times have you heard this?
"If salespeople just make enough cold calls for long enough, see more people for long enough and get more referrals for long enough, they will hit their number."
That's just not true in today's age. But surprisingly, many sales organizations and salespeople are running their business on this outdated and ineffective belief.
It's the old "throw-stuff-against-the-wall-and-pray-something-sticks" approach. Its foundation stems from the macho belief that all salespeople should cold-call, either by phone, in-person, referral or email solicitation. It's based on sheer guts and numbers and lead generation practices taught by so called "sales training experts."
And it is not very effective.
In fact, it can be a grinding, spirit-breaking way to spend a career.
The question "how can salespeople best generate leads" led our web expert on an fanatical quest to discover every current tool and technique for increasing a salesperson's prospecting effectiveness. The answers lay in the following "internet" applications…
We took these new technologies and communication channels and wove them in an easy-to-use process your sales team can use to generate new leads right now in your industry.
The process resulted in a system we call Salesperson 3.0.
First, Salesperson 3.0 is NOT about the internet or LinkedIn – though our steps require using them. Although we are big fans of new technology, the hardest part is knowing what to use and what to say.
Salesperson 3.0 is more than a single tool or technique. Despite what others may tell you, there is no single "magic bullet." You can't build a car with a single screwdriver…just like you can't build successful salesperson prospecting system with one tool or technique.
We teach a methodology…a series of simple activities and exercises salespeople carry out. We take the guesswork out of salespeople generating highly profitable sales leads. We've tested numerous tools and techniques, throwing away those that are useless. We pulled together all the best technologies and tools, and combined them with our own system.
So to summarize, Salesperson 3.0 uses strategies, activities, internet technologies and communication channels that allow outside salespeople to easily and reliably generate more quality sales leads at lower costs. You can use Salesperson 3.0 in addition to your CRM software. The CRM software manages and tracks activities, and salespeople use the Salesperson 3.0 system to generate fantastic new leads.
Inspired by the complaints of business owners and sales managers everywhere we spoke, we revealed a few of our methods to a leader in the software industry. These tips proved to work so well he sent us this letter...
We have spent night and day polishing, refining, and documenting Salesperson 3.0 so it is even easier to use, faster to implement and duplicatable to each member of your sales team.
We now provide coaching, consulting and training to companies that meet defined criteria – usually those that are already profitable and in highly competitive markets.