Here’s how to ensure your sales career doesn’t need a government bailout in 2011. #1: Make sure existing customers know everything you sell. People can’t buy it if they don’t know you have it. Make sure your clients understand your current product and services offerings. #2: Promote satisfaction and return policies. Remove the risk element […]
The greatest mistake most salespeople make in selling is not clearly communicating to a prospect, “Here’s why you should spend your money with me instead of the other guy.” Let’s face it…very few of us have no competition. Customers can buy similar products and services from other companies, making it hard for a customer to […]
“Just the facts madam,” may have worked for Joe Friday in Dragnet but that approach can have quite a negative effect when communicating with prospects and customers. Savvy salespeople understand that telling stories to communicate marketing information is the most effective way to help consumers process it and retain it. Think I’m wrong? Take a […]
Attention Salespeople: Avoid doing these 10 things because you’ll annoy a lot of prospects and customers. No. 1: Saying there isn’t any competition There’s rarely a product or service that doesn’t have competition. Just about every industry has some form of competitive products and services. No. 2: Claiming that their product or service is the […]
